ABOUT US


Welcome to Venture Smarter, your trusted partner in navigating the complex landscape of business growth and transition. With a team that brings together a century’s worth of collective experience, we offer unparalleled expertise in legal and business consultancy.
At Venture Smarter, we believe that the key to staying ahead in today’s competitive market lies in employing innovative, yet tried-and-tested business strategies. Our core values—innovation, integrity, and impact—drive us to deliver solutions that are both effective and ethical.
Our Story
Venture Smarter was founded by experts in law, finance, and strategy who saw a need for a more holistic approach to business consultancy. United by core values of innovation, integrity, and impact, we offer a 360-degree suite of solutions tailored to each client's needs.
Over the years, we've successfully guided businesses through growth, market transitions, and legal complexities. As we look to the future, we're excited to continue being the catalyst that propels businesses to new heights. Join us in venturing smarter.
Our Mission
Our mission is to be the driving force behind your business success. We offer specialized consultancy services that address your legal and business challenges, propelling you towards a future of limitless opportunities.
By integrating innovation, integrity, and impact into our approach, we create tailored solutions that not only solve immediate issues but also position you for long-term growth. We're not just consultants; we're your partners in navigating the complex landscape of business evolution.
Services
We offer a comprehensive range of business services, from business strategy and legal consultancy to market entry and exit solutions. Whether you're looking to enter new markets, expand existing ones, or plan for mergers and acquisitions, our services are designed to guide you through every transitional phase.
Our Business Model
Our business model is simple: We are reader-supported and completely transparent in our operations. We never hide commissions or take affiliate payments for recommendations unless explicitly stated. You deserve clear, unbiased advice every time you visit Venture Smarter. Learn more about our affiliate links.
When you make a purchase through these links, we receive a share at no extra cost to you. This dual approach allows us to maintain our website and offer impartial, high-quality services and honest reviews, all without intrusive ads.
If you have any questions, please don’t hesitate to message us via our contact form or through our social media:
Meet Our Team

Jon Morgan
LLM / MBA Certified
Jon Morgan is the CEO and Editor-in-Chief of Venture Smarter, a leading consulting firm that specializes in helping startups and small businesses scale and grow.
With over 10 years of experience in the industry – working with both early-stage startups and large corporations – Jon has a wealth of knowledge and expertise in areas such as strategic planning and management, market research, finance, sustainability, technology, entrepreneurship, and financial analysis.
Born and bred in California where he got his degree in business management at University of California, Davis, Jon also earned a Master's degree in Business Administration (MBA) from Harvard Business School in 2010.
In addition to his consulting work, Jon is also a sought-after speaker and author, sharing his insights on business growth and success with audiences around the world.
A father of two and a loving husband, Jon is also a certified fur dad to their poodle Sophie. In his downtime, he is committed to mastering Spanish as a second language.
Email Jon: jon@venturesmarter.com

LJ Viveros
LJ has spent four decades building and growing businesses. Since launching his first business at age 24 – a product-launch agency serving clients like Sony and Electronic Arts – he has built and sold several businesses, including the acquisition of his international operations by publicly held Logitech, Inc.
He’s established a proven track record of driving growth through change and transitional acuity, including leading Panasonic’s push into the digital era in the 1990s, as general manager of its worldwide interactive-entertainment division.
Since 1999 he’s led Market Solutions LLC, a business-strategy consultancy guiding clients through transitional phases that include entry into new channels and markets, as well as expansion or exits through merger and acquisition transactions
LJ is a graduate of Saint Mary’s College of California, with a Bachelor of Arts degree in Communications.
He also remains the youngest graduate in the 120-year history of the Matsushita Executive Management Institute in Hirakata, Osaka, Japan.
Email LJ: lou@venturesmarter.com

Aran Quinn
Aran Quinn is a CPA, Esq., LL.M certified public accountant and tax attorney at Quinn Global Tax Law PC who specializes in inbound and outbound transactional tax planning for organizations, families, businesses, and high net worth individuals looking to preserve, transfer, and protect their wealth.
Aran earned his masters of law in international taxation from Georgetown, his juris doctor from Chicago-Kent, and his undergraduate degree from DePaul.
He is licensed to practice law in the US Tax Court and the highest courts of both Nevada and Illinois.
When he is not spending time with his family, Aran enjoys playing golf, tinkering with motorcycles, and learning new languages.

Chuong Bui
A creative at heart, Chuong Bui co-founded Counsel for Creators LLP with the intent of establishing a law firm dedicated to serving creative professionals and businesses.
With a career spanning over a decade, he has provided legal support for everyone from film companies, international media productions, fine artists, authors, and musicians, to design agencies, fashion companies, and other creative ventures.
His practice areas include entertainment transactions, copyright, trademark, and corporate law. Chuong received his B.A. (Economics) from the University of California, Berkeley, and his J.D. from Loyola Law School. Admitted to practice in California.
He was selected as a Rising Star by Super Lawyers in 2019. He serves on the board of Visual Communications, a Los Angeles-based media arts non-profit.

Jon Tobin
Jon Tobin spent over a decade as a creative professional before starting Counsel for Creators, a law firm dedicated to supporting creatives who want to build a thriving business without worrying about the legal stuff.
He has helped hundreds of creatives navigate the worlds of copyright, trademark, business setup, and a whole host of other legal issues. His clients appreciate his clear, actionable advice and his ability to relate to their concerns without a bunch of legalese or confusion.
As a co-founder of Counsel for Creators, he is dedicated to finding ways to provide legal services in non-traditional ways so that his clients can get the help they need without spending hundreds of dollars an hour or getting stressed out by old-fashioned law firms.
He has been recognized as a legal innovator and frequently speaks at conferences, events, and on podcasts about the future of law and legal services.