7 Best DBA Filing Services (2025 Reviewed & Tested)

Just as business insurance protects against property damage, employee injuries, liability claims, and legal conflicts, choosing the right DBA (Doing Business As) filing service is pivotal for entrepreneurs.

Collaborating with a team of business advisors with over a decade of experience, I've delved into DBA filing services.

I leverage over a decade of expertise in business advisory to guide entrepreneurs through the critical decision of selecting the right DBA service.

My journey over recent months, rigorously testing various services, aims to equip you with the insights and confidence necessary to navigate this essential step in your entrepreneurial path.

Service	Rating	Starting Price	Key Features	Best For	Pros	Cons
ZenBusiness (Editor's Choice)	4.77/5	$0 + state fees	DBA filing, LLC formation, registered agent, Worry-Free Compliance, EIN, domain, email	Entrepreneurs seeking fast, simple LLC formation with comprehensive features at a competitive price	$0 startup cost; fast filing; 100% accuracy guarantee; free year of compliance services	Additional costs for EIN, website, and email services
Northwest	4.63/5	$125/year	DBA filing, registered agent, privacy by default, mail forwarding, corporate guides	Business owners prioritizing privacy and long-term personal support for their business formation and operation	Strong privacy protection; personalized support; free mail forwarding	Higher base price; fewer bundled features compared to competitors
Bizee (Incfile)	4.67/5	$0 + state fees	DBA filing, LLC formation, registered agent, EIN, operating agreement, business tax consultation	New entrepreneurs looking for affordable LLC formation with good customer support and additional business services	Free basic package; includes registered agent; fast processing	Limited information on specific pricing plans; requires direct inquiry
LegalZoom	4.60/5	$149 + state fees	DBA filing, legal document templates, attorney consultations, compliance alerts	A broad range of users, from those needing basic LLC services to those seeking extensive legal services and advice	Comprehensive legal services; user-friendly platform	Higher cost; limited attorney consultations without subscription
MyCompanyWorks	4.58/5	$59 + state fees	DBA filing, startup wizard, compliance alerts, document storage	Small business owners looking for fast and personalized business formation services with a satisfaction guarantee	100% satisfaction guarantee; free e-delivery of documents; startup wizard guides setup	Wizard-based guidance might not cover unique or complex scenarios
Inc Authority	4.58/5	$0 + state fees	DBA filing, LLC formation, registered agent, EIN, tax planning consultation	Entrepreneurs and small business owners looking for free LLC formation services and straightforward compliance support	Free LLC formation; free registered agent for 1 year; business name availability check	Add-on services may be pricier than competitors; limited to LLC formation
Inc Authority	4.58/5	$39.99/month	DBA filing, legal document access, attorney consultations, legal advice	Users needing not just LLC formation but ongoing legal services, including document review and legal consultations	Extensive legal services; quick business formation; registered agent services available	Confusing membership pricing structures; business registration not included in membership

7 Best DBA Filing Services (April 2025)

1 - ZenBusiness

Would you recommend ZenBusiness?

ZenBusiness is a valuable resource for entrepreneurs and small businesses, simplifying their operational and legal procedures.

Initially founded to streamline the business formation process, ZenBusiness has evolved into a comprehensive platform offering a range of services, including business formation, registered agent services, annual reports, and more.

As the company has expanded its service offerings, it has demonstrated a commitment to making entrepreneurship hassle-free.

ZenBusiness has received positive feedback from its users, with an impressive total of over 14,155 reviews, highlighting the company's strong reputation and reliability in the business formation industry, according to their website.

Having used ZenBusiness personally, I can vouch for its user-friendly interface, competitive pricing, and dedication to reliable solutions.

My experience shows that ZenBusiness has steadily grown its customer base, a testament to its excellent customer service and valuable resources for business owners.

They adapt to market demands and consistently improve their services, making them a trusted partner for entrepreneurs seeking efficient business operations and compliance solutions.

2 - Northwest

Would you recommend Northwest?

Northwest Service has evolved significantly since its inception several decades ago, starting as a small local provider to becoming an industry giant.

Their journey is marked by strategic expansion and a relentless pursuit of excellence.

They have diversified their services, expanded their reach, and incorporated cutting-edge technology, all while maintaining a steadfast focus on customer satisfaction, quality, reliability, and responsiveness.

According to their website, Northwest Registered Agent boasts a substantial workforce of over 900 employees, tasked with the maintenance and support of more than 3 million businesses nationwide, showcasing their significant footprint in the business services sector.

I've had the privilege of being a Northwest Service customer for several years, and my experience reflects their commitment to excellence.

Their professionalism, top-notch services, and unwavering dedication to clients set them apart.

Northwest Service has undoubtedly earned its place as a trusted and respected industry leader, and I can personally attest to their reliability and dedication to customer satisfaction.

3 - Bizee

Would you recommend Bizee?

Bizee (formerly Incfile) is a leading business formation service, offering a comprehensive range of solutions for entrepreneurs and small business owners.

They simplify LLC formation, incorporation, and annual reporting, making it easier to navigate complex business registration and compliance.

Bizee's user-friendly online tools and resources guide users through the entire process. They have a substantial customer base of satisfied clients who appreciate their affordability, simplicity, and efficiency.

In my personal experience, Bizee was instrumental in launching my business.

Their support and commitment to simplifying the process while keeping costs reasonable were invaluable.

They're a trusted partner for entrepreneurs navigating the world of business formation.

4 - LegalZoom

Would you recommend LegalZoom?

LegalZoom offers a wide array of legal services to both individuals and businesses. The company's primary goal was to simplify legal procedures and make legal resources more affordable.

Over the years, LegalZoom has expanded its services beyond basic document templates, including offerings like business formation, estate planning, and intellectual property services.

I've seen firsthand how they've enhanced user experience and customer support. I value their user-friendly interface, affordable solutions, and access to legal expertise.

5 - MyCompanyWorks

Would you recommend MyCompanyWorks?

MyCompanyWorks is a company services provider dedicated to assisting entrepreneurs and small business proprietors in establishing and overseeing their businesses.

It is primarily focused on entity formation services, including LLCs and corporations.

Over time, it expanded its services to include registered agent support, annual compliance, and document filing.

As far as I have seen, MyCompanyWorks is committed to customer satisfaction and has a significant and expanding base of satisfied clients.

Their reputation for exceptional service and positive reviews reflects their success in assisting numerous entrepreneurs in achieving their business goals.

"MyCompanyWorks is committed to offering high-quality DBA name services at affordable prices, making them a worthy option for those looking to file a DBA online."

- Delina Yasmeh, J.D./Tax LL.M, Distinguished Expert in Mergers & Acquisitions

6 - Inc Authority

Would you recommend Inc Authority?

Inc Authority, a business services firm, specializes in assisting entrepreneurs and small businesses in establishing and managing their companies.

Established in 1989, the company has continuously evolved to meet its clients' evolving needs and changing business dynamics.

Initially, its primary focus was on offering incorporation services, but Inc Authority has since diversified its offerings to encompass a wide spectrum of business solutions, including registered agent services, EIN acquisition, and ongoing compliance support.

My experience with Inc Authority was incredibly positive; they not only simplified the often daunting process of starting a business but also provided me with expert guidance every step of the way, ensuring I felt confident and well-informed throughout the journey.

7 - Rocket Lawyer

Would you recommend Rocket Lawyer?

Rocket Lawyer stands as an online legal services platform that offers a broad spectrum of legal resources, documents, and access to legal professionals for individuals and small businesses.

Founded by Charley Moore in 2008, the company has undergone significant evolution since its inception.

Initially, it launched as a platform enabling users to create customizable legal documents like contracts and wills.

Over time, Rocket Lawyer expanded its offerings to include on-demand access to licensed attorneys, legal advice, and business formation services.

The company has built a substantial customer base, with millions of satisfied users.

In my personal experience, Rocket Lawyer provided invaluable support when I needed to draft a complex contract, offering a user-friendly interface and cost-effective solution that made a challenging task considerably easier.

Why You Should Trust Us

When it comes to selecting the right DBA filing service for your business, my extensive background and firsthand experience in the field position me as a trustworthy source of guidance.

As the CEO, co-founder, and editor-in-chief of Venture Smarter, I've dedicated over nine years to consulting with startups and established businesses alike, assisting them in scaling and navigating the intricacies of successful operations. My journey is grounded in a solid academic foundation in business management, complemented by numerous industry certifications.

Throughout my career, I've had the opportunity to work closely with a variety of DBA filing services, directly contributing to the operational success of countless clients. This depth of experience has given me a well-rounded perspective on what businesses genuinely need from their DBA service providers.

Therefore, when I recommend ZenBusiness as the premier choice for your DBA filing needs, it's with a mix of professional expertise and a track record of favorable outcomes.

My dedication to your success is supported by years of aiding businesses in reaching their objectives, making my endorsement of ZenBusiness a recommendation you can trust with confidence.

How We Picked And Tested The Best DBA Filing Services

In Venture Smarter DBA filing service evaluation, we have explored various options from different DBA filing service providers.

This entails assessing factors such as DBA registration, fictitious business name, trade name, business advisory plan, business checking account, and tailoring a suitable DBA filing service.

We consider aspects like requirements for business entities, whether they are a sole proprietor, business owners, or part of a limited liability company.

Here's a brief overview of Venture Smarter DBA filing service provider selection process:

1. Pricing Transparency

The cost of DBA filing services is a crucial factor for most entrepreneurs.

Affordable and transparent pricing not only makes these services accessible but also reflects the company's commitment to supporting small businesses.

Services that offer straightforward pricing structures without hidden fees or surprises gained an advantage in our evaluation.

We created a checklist of all potential fees and compared it against each service's advertised prices. For instance, we requested detailed quotes for DBA filing in three different states and noted any discrepancies or hidden charges not initially disclosed.

ZenBusiness offers a range of packages that cater to different budgetary needs, while Northwest provides a balance of cost-effectiveness and comprehensive service.

2. Turnaround Time

The speed at which DBA filing services operate is crucial for businesses eager to commence operations under their new name. Faster turnaround times can significantly benefit business planning and execution.

We prioritized services that could efficiently handle DBA filings, ensuring that entrepreneurs could start doing business under their chosen names as quickly as possible.

We submitted DBA filing requests for the same business name in multiple states with each service and recorded the actual completion time. This allowed us to measure efficiency and compare it against the promised timelines, highlighting any services that consistently delivered faster than advertised.

Services like ZenBusiness and LegalZoom have demonstrated efficiency in processing and relaying documents swiftly, while some smaller providers may take longer due to less streamlined processes.

3. Service Features

The breadth of services offered is critical, as it determines how well a company can cater to the varied needs of different businesses.

We sought services that facilitated DBA filings and provided additional features such as registered agent services, compliance support, and document templates.

We utilized a feature checklist to verify the presence of key offerings such as registered agent services, compliance support, and document templates. For a select number of services, we also conducted a mock setup of a DBA filing to assess the ease of accessing and using these features in real-time scenarios.

Companies like ZenBusiness and Northwest offer many services, making them stand out.

4. Customer Support

Exceptional customer support is a pillar of our evaluation process.

It ensures that businesses can receive timely assistance and answers to their queries, making the process smoother and more reliable.

We considered services that demonstrated a commitment to customer satisfaction, providing accessible and responsive support to address any queries or concerns arising during the DBA filing process.

LegalZoom and ZenBusiness have been noted for their responsive support teams. The speed of response varied, with some companies providing immediate assistance while others took longer.

The availability of human support over chatbots was more prevalent in companies like ZenBusiness, enhancing the quality of assistance.

5. User Feedback

The reliability and reputation of a DBA filing service are indicative of their ability to deliver consistent, error-free service.

We weighed user feedback and reviews to gauge overall customer satisfaction and identify any potential pain points or areas where these services excelled.

ZenBusiness and Northwest have garnered positive reviews for their reliability and quality of service, while some newer companies are still building their reputation in the market.

6. Local Expertise

Understanding state-specific laws and requirements is crucial for accurate and compliant DBA filings. Services with local expertise can provide tailored guidance and ensure adherence to regional regulations.

Several reviewed companies, including ZenBusiness and Northwest, have strongly understood state-specific requirements and offer tailored advice and services.

7. Ease of Use

A straightforward, intuitive online platform is essential for a hassle-free DBA filing experience. It enables users to navigate the process with minimal confusion or need for external help.

Companies like ZenBusiness have invested in creating user-friendly interfaces, while others may have more complex or less intuitive platforms.

FAQs

Venture Smarter Verdict On The Best DBA Filing Service

ZenBusiness takes the title of the best choice for DBA filing services.

Venture Smarter selection was based on meticulous evaluation criteria encompassing pricing transparency, turnaround time, service features, customer support, and user feedback.

ZenBusiness excelled in providing diverse formation packages at reasonable prices, ensuring a hassle-free compliance process, and maintaining a user-friendly interface.

Its commitment to customer satisfaction, evidenced by its steady growth and positive feedback, sets it apart.

ZenBusiness stands as the ideal partner for entrepreneurs, offering efficiency, reliability, and dependable support, making it the prime choice among DBA filing services.