Wichita Entrepreneurs Share the Grit Behind Their Growing Black-Owned Businesses


Last updated: September 1, 2024

Wichita EntrepreneursWith only 3% of U.S. businesses being Black-owned, the stories of Imani, Fontraz’e Wheaton, and Phylicia Thompson shine as symbols of resilience.

This Black Business Month, their journeys offer hope and inspiration.

At the heart of Wichita, Noble Nine Bakery, helmed by Imani and Fontraz’e Wheaton, is more than just a place for sweets—it’s a sanctuary for belonging.

“We were the kids who didn’t always fit in,” Imani reflects. “Now, we’re building our community.”

Their bakery, born from a simple hobby, has blossomed from pop-up shop into a full-fledged brick-and-mortar establishment.

For Fontraz’e, baking is more than a craft; it’s a tradition passed down from his mother, and working alongside his wife is the realization of a shared dream.

“Whenever we have free time, we just think about how to make new things and spin this, add some of this, that,” Fontraz’e says, eyes gleaming with the excitement of discovery. But their message goes beyond pastries.

They urge young Black entrepreneurs to take the plunge into their passions.

“Just see how far you can go—reach out to other Black businesses because we’re all trying to help each other,” Fontraz’e adds, nodding to the power of community.

That same spirit of camaraderie drives Phylicia Thompson, owner of 2 Beatz Boutique.

Nestled in downtown Wichita, Thompson’s boutique is not just a business but a platform for others.

“I do different pop-ups that allow businesses to come in and showcase their businesses, and I like Final Fridays, where artists come and show their art,” she says—inspired by her mother, a seamstress who sewed joy into every stitch, Thompson channels that legacy into her business.

“Entrepreneurship is a rollercoaster,” she notes with a knowing smile. “There are ups, downs, and everything in between, but you’ve got to hang on.”

Her advice to fellow Black entrepreneurs is simple yet profound: “Go for your dreams, get out there, network, come meet people.

If you want to own a boutique, come meet me. You know, come pop up at the shop. I would love just to sit, talk to, mentor.”

As these Wichita entrepreneurs prove, the journey of building a business is as much about community as it is about individual success.

And in the spirit of Black Business Month, their stories remind us that with grit and togetherness, the possibilities are boundless.

You May Also Like:



About The Author

Co-Founder & Chief Editor
Jon Morgan, MBA, LLM, has over ten years of experience growing startups and currently serves as CEO and Editor-in-Chief of Venture Smarter. Educated at UC Davis and Harvard, he offers deeply informed guidance. Beyond work, he enjoys spending time with family, his poodle Sophie, and learning Spanish.
Learn more about our editorial policy
Growth & Transition Advisor
LJ Viveros has 40 years of experience in founding and scaling businesses, including a significant sale to Logitech. He has led Market Solutions LLC since 1999, focusing on strategic transitions for global brands. A graduate of Saint Mary’s College in Communications, LJ is also a distinguished Matsushita Executive alumnus.
Learn more about our editorial policy
Leave a Reply

Your email address will not be published. Required fields are marked *