Trump’s 2025 Income: Millions From Bibles, Guitars, Watches—and Crypto


Last updated: June 15, 2025

Donald Trump’s 2025 financial disclosure, filed late Friday with the Office of Government Ethics, shows the former president collected tens of millions of dollars last year from an assortment of branded merchandise, real estate, and digital assets.

The 234-page filing includes 145 pages dedicated to stock and bond investments and is signed and dated by Trump.

Among his top income sources was $57,355,532 from World Liberty Financial, a cryptocurrency venture launched in 2024.

Trump holds a stake in the company, and his sons, Donald Jr., Eric, and Barron, are listed as co-founders on the firm’s website.

Sales of digital tokens helped drive the payout.

Trump’s meme coin, known as $TRUMP, debuted in January 2025 and falls outside the disclosure’s coverage period, which reflects earnings for calendar year 2024.

The document also lists royalties earned from products that bear Trump’s name or likeness, including:

  • Save America (coffee table book) – $3,000,000
  • Trump Sneakers and Fragrances – $2,500,000
  • Trump Watches – $2,800,000
  • The Greenwood Bible – $1,306,035
  • “45” Guitar – $1,055,100
  • NFT Licensing and Royalties – $1,157,490

These figures illustrate how Trump continues to monetize his image across a wide range of consumer goods, turning his name into a thriving business brand.

The filing also reveals liabilities, including at least $15,000 owed on an American Express credit card and obligations related to the civil case brought by E. Jean Carroll, who successfully sued Trump for sexual abuse and defamation. Trump is appealing the ruling.

Much of Trump’s wealth is held in a revocable trust overseen by Donald Trump Jr. His disclosed assets include more than 100,000 shares in Trump Media & Technology Group, which went public in 2024.

Trump holds roughly 53% of the company, making him its largest shareholder. That stake is valued in the billions.

For comparison, President Joe Biden’s 2024 financial disclosure spanned just 11 pages, mostly showing retirement and bank account holdings. Vice President Kamala Harris’ report came in at 15 pages.

While others file modest forms, Trump’s reads like a corporate catalog, where politics and personal profit continue to overlap.

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Venture Smarter | Trump’s 2025 Income: Millions From Bibles, Guitars, Watches—and Crypto
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Jon Morgan, MBA, LLM, has over ten years of experience growing startups and currently serves as CEO and Editor-in-Chief of Venture Smarter. Educated at UC Davis and Harvard, he offers deeply informed guidance. Beyond work, he enjoys spending time with family, his poodle Sophie, and learning Spanish.
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Venture Smarter | Trump’s 2025 Income: Millions From Bibles, Guitars, Watches—and Crypto
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LJ Viveros has 40 years of experience in founding and scaling businesses, including a significant sale to Logitech. He has led Market Solutions LLC since 1999, focusing on strategic transitions for global brands. A graduate of Saint Mary’s College in Communications, LJ is also a distinguished Matsushita Executive alumnus.
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