Advantage Solutions, the advertising powerhouse behind those grocery store sampling booths, is packing up its global headquarters and heading to the Commerce Bank Tower in Clayton, Missouri. The big move is slated for the first quarter of 2024.
CEO Dave Peacock spilled the beans to KMOX, explaining that the shift from sunny California to the Midwest isn’t about escaping the Golden State.
“If you look at our business in retail and consumer products, more of it is Midwest and Eastern Bay, so it keeps us closer to our clients and customers,” Peacock said.
He pointed to Kroger, one of their clients, as a prime example. The retail giant’s Cincinnati headquarters is just a hop, skip, and a jump away from St. Louis, compared to the lengthy four to five-hour flight from California.
“It just makes it easier to get out with customers and teammates when we are based in the Midwest,” Peacock added.
While other Midwest cities were on the table, St. Louis stood out as a rising star for the business.
“There’s a lot of good things that are going on here,” Peacock noted, “You got 16 Fortune 1000 companies here right now, great amenities, it’s an affordable place to live and very attractive.”
With a global workforce of around 60,000, Advantage Solutions plans to use its new Missouri base as a hub for brewing innovative strategies for the world’s largest consumer goods companies and retailers.
But don’t worry, California won’t be left high and dry. Peacock confirmed they’ll keep a key collaboration center and back office in the state, with a few top dogs still calling it home.